I can’t tell you how many times I hear, “Dustin, I really want to get in shape and feel better, I’d like to join one of your programs but I am scared I will (fill in the blank).” The most common answer is, I am scared I will fail or I will give up. Doing something different or uncomfortable is scary, stressful, and nerve-racking, but the alternative to that comfortable, boring, stagnant, isn’t pleasant either.
An example from my own life. I am scared…
If you have been reading my newsletters for the past few months you are aware that I have launched a brand new facility called the Fit Moms Transformation Center. At the same time my team launched the FM4L 6 Week Challenge in 65 communities around North America. I’ve been coordinating all this while still teaching 20 plus classes each week. In one week alone I hired 8 new people.
I am scared…
-I am scared I can’t keep up the 16 plus hour work days that I am putting in.
-I am scared that I won’t be able to generate enough new clients to pay the very high rent at the beautiful space (for the past 7 years no fitness place has been able to pay their rent).
-I am scared that I have people joining my team/mission who are leaving cushy 6 figure careers to pursue a dream of longing to help as many moms be as healthy, connected, and happy as possible.
I am scared of failure…
Can you relate to this in any area of your life? So what can you do, and what am I doing to get through this challenging time in my life? I first ask myself the question, “What is the worst thing that could happen?” If you are scared to start a new eating and exercise program, the worst that might happen is that you fail again, your friends think you are crazy, your kids complain about the healthy food, or you waste a few dollars. To me all these things aren’t too serious compared to the potential and highly probability towards the upside.
Second question I ask myself is “WHY” do I want to do this?
You need to have a HUGE why. People who are close to me were shocked when I decided to open up such a large Transformation Center. They knew this wasn’t my first desire, but I felt I owed it to all my long-time clients. I wanted to give them the space they deserved, and they had been requesting it for some time now. I also felt I owed it to my community (Madison), which has been so good to me. I wanted to offer a safe place for the family to come in such a way that I didn’t see being offered other places.Fit MOms
For the FM4L 6 Week Challenge and everything that entails my “why” is even more massive… I know based off of research, personal conversations, and experience that we are “starving” for meaningful relationships in our lives. Being unhealthy, overweight, low-energy sucks, but if you have great relationships it doesn’t suck nearly as bad. Fit Moms For Life is all about creating nutrition and exercise programs that connect women to one another and help facilitate those relationships.
One other big question I ask myself is who can I talk to, work with, hire, or get mentored by who has done what I am looking to do?
This one is so huge…
I would rather take someone’s painful and expensive lessons and learn from them instead of having to go through them myself. Each year I invest upwards of 50K in seeking mentors, coaches, seminars, books, etc. I would rather live in my small one bedroom apartment at 30 years old and be able to invest in coaches rather than live in a 6,000 square foot home and not be able to continue to grow as a person through personal development. My coaches and mentors have been where I have been earlier in their lives. They provide me the tools and confidence though advice and a systematic plan so I too can get to where I want to go.
Same thing goes with fitness. Investing in a program that you know has a great track record and gives you an “UNFAIR ADVANTAGE” compared to anyone trying to do it on their own. This could mean joining a gym, investing in some DVDS, hiring a personal trainer, a nutritionists, or a wellness coach just to name a few. Seeking the advice of someone who lives it day to day, and has studied it will help you progress in making changes you want to make.
As I wrap this up, I want to remind you that feeling scared is OK. We all experience it. Asking yourself the questions above and then surrounding yourself with others who have been successful in the area that you want to improve upon will help you gain the confidence needed to be successful. For me, I am confident that with a couple more months of super long hours at the Transformation Center membership will pick up. I’m confident it will become a household name in Madison, and the go to place for moms and families looking to transform their lives to healthier, happier, and more connected. I will continue to hire a team that believes in the same things and are all there to support that mission.